Many companies believe that logos, headers, and business cards are what make a brand. They’re wrong. Understanding the difference between branding and graphic design is the first necessary step to creating your own brand that is unique, strong and alive.
How Comrade Web Uses Technology To Diversify Their Skillset And Unwind After Work
As a digital company, we never stop immersing ourselves in the online world. When we're not at work, we switch our focus to the digital technologies that inspire and entertain us-- we can then take what we learn outside of the office and create unique solutions at work. Here are some of the digital tools we use to relax that also lead us to create better work for our clients.
In honor of the closing of Chicago Tech Week, we are compiling everything we know about networking. Networking in today’s society is a lot like dating. You need to exhibit the right amount of enthusiasm, ask the right questions and identify if this company is right for you -- all while standing in a crowded room. But how do you accomplish all these things? We've compiled a list of "to do's" for your next networking event to make sure it's a successful one.
Writing landing pages, service pages, and blogs is easier said than done. If you’ve ever tried to write the content for a website, you know what we’re talking about. There are a lot of variables that come into play. Word count, tone, vocabulary, design requirements, SEO and sometimes there are even things we can and cannot legally write. At Comrade, we ask that clients send us “bare content” prior to completing any copywriting work. Obtaining this content from clients allows the copywriter to fully understand what you want to portray on the page. With this information, they can then turn that content into beautifully sculpted content for your site.
At Comrade, we are surrounded by flora. This serves a dual purpose. First, it keeps our air clean and second, it makes the office feel more like home – allowing us to work in comfort. Every plant in our office has developed a distinct personality. Introducing the most notable plants in the Comrade office.
Every task that comes through our agency, whether its design, copy or development, is a living thing that occupies it’s own time and space and must go through the proper procedure. In order to better explain how a task travels through an agency, we’ve decided to turn it into an easy to digest metaphor (pun intended).
First, you need to take a good look at your competitors.
This does not, however, mean limiting yourself to only local competitors. Think big-- what are the companies you aspire to be your direct competition? Who are the leaders in your industry? Take a look at their site and branding to see what they’re doing.
The trick: don’t take notes. It is much more beneficial to simply do the research and identify the direction you need to go.