While the general goal of SEO is to spread your reach as far as possible, it is still very important to spend some time and resources on local SEO efforts. People are constantly searching for what’s nearby and you need to get your company’s local SEO in order before you begin to pop up on that Google search.
Effective marketing is a full-time job, but it can be made a lot more manageable with the help of your employees. Adding staff to your marketing efforts has many benefits including potentially reaching a wider audience, improving exposure, and giving your company a more personal touch without adding a bunch of zeros at the end of your marketing budget.
With 2016 squarely in the rearview mirror, we can all begin to look toward all the promise 2017 has to offer. Some of that promise encompasses new and exciting trends in the digital marketing circuit. While many changes are likely to happen in the next year, here are our three top predictions for 2017:
Any credible web agency will tell you, images are critical to the success of your website or blog. Humans are very visual creatures with a very short attention span. Choosing the right images could mean the difference between someone sticking around and actually reading the content you took so much care and time creating and leaving upon arrival. Here are the top four ways you can obtain images for your website or blog and their pros and cons.
When Twitter began, many were skeptical about its longevity. Who wants to be limited to 140 characters?! Well, a lot of people apparently. The social media platform has grown exponentially, becoming one of the most valuable sites online – and rumor has it, it's up for sale.