In a previous blog post, we brought up 3D printing as one of the major technological advances that is transforming the manufacturing industry today. Lux Research predicts that 3D printing will become a 12 billion dollar industry within the next decade, due in large part to global manufacturers. With 3D printing quickly becoming an asset in design, prototyping, preproduction, and inventory management, here are just three of the main ways that this technology has influenced production:
At Comrade Web digital marketing agency, we work with a very diverse clientele, helping to revolutionize their industries by bringing them into the digital arena. Our clients in the manufacturing industry have been particularly receptive; in the past few years, new technology and increased globalization has led to unprecedented changes in business strategy for manufacturers everywhere.
From a marketing standpoint, B2B companies traditionally have an advantage over companies that mainly deal in consumer products or services. Why? For one thing, consumers can be very fickle about their purchases, and make their decisions according to appeals to emotion as much as quality or value. Businesses, on the other hand, tend to make more informed decisions based on measurable value.