While the general goal of SEO is to spread your reach as far as possible, it is still very important to spend some time and resources on local SEO efforts. People are constantly searching for what’s nearby and you need to get your company’s local SEO in order before you begin to pop up on that Google search.
Effective marketing is a full-time job, but it can be made a lot more manageable with the help of your employees. Adding staff to your marketing efforts has many benefits including potentially reaching a wider audience, improving exposure, and giving your company a more personal touch without adding a bunch of zeros at the end of your marketing budget.
With 2016 squarely in the rearview mirror, we can all begin to look toward all the promise 2017 has to offer. Some of that promise encompasses new and exciting trends in the digital marketing circuit. While many changes are likely to happen in the next year, here are our three top predictions for 2017:
With the ability to access almost any information online instantaneously with a device smaller than a graham cracker, it's not surprising that our idea of what a website is and how long it takes to create is a little skewed. We frequently get calls from potential clients asking for “just a simple website” and most of the time – that’s not what they really mean. This article will outline what a “simple website” is and why, if we gave you exactly what you asked for, it would be detrimental to your business.
Your corporate website is a lot like your smartphone.
Your phone’s main purpose is to be just that- a phone. But hardly anyone uses their phone solely to make calls anymore. Your smartphone is also used for entertainment, online banking, note taking, studying, texting, snap chatting, instagraming, Facebooking, drawing, etc. The possibilities are endless with a little imagination, design, and coding.
After six years of testing, Google is finally implementing a change that will remove the advertisements from the right side of its desktop search results, and only place ads at the top and bottom of the page. This update will apply to all searches in all languages worldwide with two exceptions:
There is no denying that Facebook is a powerful marketing tool, but only if you use it correctly. Creating a Facebook business page and posting regularly isn’t enough to attract followers and increase engagement; you have to be posting the right content. Here are 5 different content types that you can mix and match to create an engaging and effective Facebook business page.
Getting people interested in your company is the first step to establishing a lucrative sales funnel. But how do you get people interested? You give them something useful. Using promotional offers, like checklists, allow your company to create a beneficial relationship with potential customers, even if they’re not ready to buy at the very moment.